Prestige Canadian Fashion is a progressive magazine that was founded on the basis that there is a definite need for information and inspiration vis-à-vis fashion development in Canada. Amir Mir, publisher, came with one simple request; to develop, design and launch their inaugural brand from the ground up. Managing an integrated team of designers, we developed logo, brand message and a new corporate identity that reflected old world sophistication with modern elements. The new brand instilled confidence in advertisers in an unproven magazine, selling out ad space in the first issue.